When shooting social media content for influencers, I research the client's personal brand and visual identity. Understanding the way they like to present themselves to their audience allows me to work with them to create an engaging narrative whilst staying true to the their established style.
My aim is to create content that feels authentic, and goes some way to offsetting the inherently curated nature of social media. to achieve this I take a personal approach - finding common ground with clients allows me to anchor their content in reality, which tends to cut through to their respective target audiences.
