Modernarc is a company of architects, builders and makers specialising in bespoke interiors and small buildings for both private and commercial clients.
At the start of summer 2024, they decided to start documenting their day-to-day processes of building and installation, posting to social media to further develop their brand identity and showcase their work online.
Enthusiasm is infectious, and carpenter Josh's genuine enthusiasm for his work, combined with his calm speaking style and sense of humour made for a great starting point in finding an online 'voice' for Modernarc and starting to generate interest in what goes on behind the scenes.
I wanted the editing style to compliment Josh's laid back nature and to convey a sense of the satisfaction that comes with designing, building and following a project through to completion.
